25 Makeup Tips for Older Women

How to Conceal Wrinkles

Less is more when it comes to downplaying wrinkles on your face. Find out the right and wrong way to apply powders and foundation.

  • Highlight your eyes. Great eye makeup will make eyes “pop” and attract eyes away from the wrinkles on your face. Always keep brows groomed and filled in. See How to Make Up Eyes in 8 Steps.

  • Go light on foundation. Many women with wrinkles make the mistake of trying to cover them. But a face full of heavy foundation only highlights wrinkles. Instead, try a tinted moisturizer and use only on the parts of your face that need covering up. Also, no matter how pale you are, go a shade or two darker with foundation. Lighter shades only highlight wrinkles. I recommend a great tinted moisturizer in my Top 10 Foundation Picks.

  • Watch that powder habit. When you were younger, you likely had oilier skin and got used to powdering your entire face. But dewy skin is actually youthful and you should put away your powder (except for the nose and chin). Makeup artists tell me they NEVER use powder on women over 50 unless they’re going to be taped, because powder sits atop wrinkles highlighting them.

Find out The Most Important Part of Your Beauty Routine.

How to Conceal Sagging Skin

You’ve heard the old quote attributed to Catherine Deneuve, “When you get older, you have to be ready to trade your ass for your face.” If you have sagging skin, don’t run off to a plastic surgeon. Here are my favorite tricks and tips that, unlike a facelift, cost little or nothing.

  • Downplay jowls with gorgeous earrings, but stay away from chokers, which bring eyes straight to your jawline. Love necklaces? They should hit at the collarbone or lower. Don’t wear elaborate earrings and a necklace, pick one or the other. Both can be overkill.

  • Got a crepe-y neck? Haircuts that hit just below the chin will draw attention away from your neck. Longer cuts attract the eye downward, according to stylist John Barrett in the November 2007 issue of O magazine. I also love the look of scarves, wrapped several times around the neck. Very European. Get inspired by Celebrities Over 50 With Gorgeous Hair.

  • Don’t apply blush to the apples of your cheeks or you risk looking like a clown. Instead, choose a rosy blush and using a large fluffy brush, sweep color over the highest point of your cheekbones. Start about an inch in from the nose.

  • Dewy skin is always youthful. Because aging skin tends to be dry, skip the powders and opt instead for liquid foundation and creamy blush. Pat skin with a pea-sized amount of moisturizer after makeup application to create “dewy skin.” See 20 Foundation, Concealer & Blush Tips That Will Change Your Life.

Crow’s Feet Around the Eyes and Lips

People start developing crow’s feet around the eyes in their 30s. I consider my own “laughing lines” and believe they are a sign of a good life.

  • Don’t try to cover up wrinkles around the eyes with heavy concealer. You’ll end up with raccoon eyes. Apply just a few dabs of concealer and always pat in concealer with your ring finger. You can also use a brush which distributes concealer more evenly. See my list of Top 10 Concealers.

  • Try skipping powder around the eye area, it tends to settle into wrinkles.

  • Laugh lines around lips? Plump up lips and bring attention to THEM, not the surrounding area, by using a moisturizing lip gloss. Any time you add moisturizer to skin or lips, it plumps them up, making them appear more youthful. See My Favorite Lip Glosses.

Saggy Lids

Crepe-y lids are another natural part of the aging process. You can spend thousands on an eyelift or you can try these beauty tips that cost nothing.

  • Never apply mascara to bottom lashes. Instead, curl upper lashes and then apply a couple coats of thickening mascara. Curling lashes always makes eyes pop. You may enjoy 15 Mascara Tips and Tricks.

  • Makeup artists also suggest keeping eyeliner to the upper lid only. A liquid liner stays better than pencils. You can practice curving the line up on the outer corners of eyes to “lift” them. Avoid thick, heavy lines, however. I am a believer in rule-breaking however, so I think you can go ahead and line the bottom lashes, just skip the liquid liner and try a pencil instead making sure to smudge it with your finger. Also, your eyes will look beady if you try to line the inside of your eyes (my mom used to do this and it drove me crazy). SeeHow to Apply Eyeliner.

  • Reconsider shimmers. Shimmery eyeshadows only highlight crow’s feet. The one area they work in is the inside corner of the eye. Apply a dot of shimmery light eyeshadow in the instead corner of the eye to make eyes pop. See 10 Eyeshadow Tricks I Wish I Knew Years Ago.

  • When you have a saggy upper lid, no need to go all out with several different colors of eyeshadow. Instead, keep eyeshadow in place all day with an eyeshadow primer, then apply a couple sweeps of a light eyeshadow that’s flattering to your skin color. Skip the bright, crazy colors. I recommend primers in How to Keep Your Eyeshadow in Place for Hours.

  • False eyelashes have made a comeback. But skip the full lashes from the 70s and instead opt for individual lashes. Seehow to apply false lashes.

Thinning or Bushy Eyebrows

I’m a stickler for good brows and am known for making my friends let me tweeze theirs.

Keeping your brows done nicely is like having a facelift without surgery, according to author Charla Krupp’s brow guy. Here are some tips for perfect brows:

  • Get your brows professionally done. Nothing opens eyes up like curling lashes and keeping your brows neat. If you can’t afford waxing or threading every few weeks, use the professional’s job as a map for your own tweezing. Simply pluck the stray hairs that grow in between professional tweezing or waxing. How to pluck your own brows.

  • Drawn-in brows are a no-no. You know the pencil-thin line you see some of your friends or women in your town wear? Well, they only age you and they’re somewhat tacky. Learn how to properly fill in sparse brows.


Avoid tweezing gray brow hairs. Instead, conceal them with a brow powder or pencil.

Thinning Lips

Personally, I love a thin lip. I read somewhere once that it’s a sign of intelligence. I don’t know about that, but I do know that as we age, our lips lose some of their fat. Here’s how to plump up thin lips.

  • Picking the right lip color is a must. Makeup artist Bobbi Brown suggests skipping the bright colors and instead opt for a color that’s just a shade or 2 darker than your natural lip color. Check out 16 Lipstick Tricks and Tips.

  • As you age, your natural lip line fades. Create a lip line by coloring in lips first with a lip liner, then apply gloss or lipstick over the liner.

  • Consider getting rid of lipstick and using lip gloss instead. Gloss creates the illusion of puffed-up lips, especially when applied to the middle of lips.

  • Lip plumpers do work, but the effects don’t last long (we’re talking under an hour). So skip the plumpers and save your money. Even Vaseline on lips will make them appear larger.

Ack! What to Do About Sprouting Chin Hairs

For the record, I know 30-year-olds with chin hair problems. You can tweeze them or have your stylist tweeze them, but they will always grow back. The only way to keep chin hairs at bay permanently is electrolysis.

How to Get Rid of Your Moustache

  • You have 2 options for moustaches: Wax them off with a home waxing kit you can buy in any drugstore or have a professional do it. See How to Get Rid of Hair on Your Face.

  • To lighten dark moustaches, try kit made just for this which you can find in your beauty aisle at the drugstore.

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